Shotblac kicked off in 2015 alongside my friend Mba Victor. The name was more of a nickname to me then. I was in university and my roommates thought it was good to call me ‘short black boy’ just a way to tease me and all. I had always had a flair for photo editing although I used some pretty low graded apps for my finishing until my friends suggested I use Photoshop but I for some reason didn’t like it.
In 2013 I finally decided to develop myself in Photoshop and later got to expand my horizon in cinema 4d and other adobe after effects, this was a difficult process for me being self though and at this time trying to catch up with academics. I studied Electrical electronics engineering, in the prestigious bells University of Technology. I continued with this until 2015 my final year but then I had a setback, failing two courses which landed me an extra year. It was too painful and bad I didn’t tell anyone but I saw it as an opportunity, so rather than sitting home thinking and wailing about my failure, I decided to take professional classes on Adobe premiere pro and adobe after effects, this helped to boost the knowledge I’d already acquired. By September I found myself playing around with names to create a brand and ‘short black’ was one of those names. Finally I ended up with shotblac and later sort to seek a collaboration with my friend Mba Victor. He liked the idea so here we are still growing strong.
In 2015, I started doing designs preparing to launch shotblac by November same year, although my partner wasn’t available at the moment I had to keep things going in his absence so all the pressure was on me at the period. This continued and I started getting very few jobs, tried connecting with people, all through 2016 it was hell, “graphic designers would agree about the stress of getting to prove ourselves up to the extent of doing freelance jobs” we know the story. Finally I decided it was time for a change, I needed to grow; work started fully and all hands were on deck. We began more marketing, expanded shotblac to not just shotblac Media but also Shotblac TV, jobs started rolling in, clients also contributed by encouraging with all this we managed to gather some little funds to get equipment and believe me all this wasn’t easy. We went through so many ups and downs in other for us to build but like I said before here we are strong and still growing. At the point where we started gaining little grounds thinking all was going good issues began to arise and this was at our very first job the “TCM festival” Abuja. No camera, our car got stolen. I totally gave up, I was very tired almost forgoing everything so I can face my life, I didn’t want to continue, the stress wasn’t as much as I expected luckily were we saved the files from the camera were already backed up but it was still a major loss because all we had was put into most of the equipments lost. Friends kept encouraging not to give up as it is just a start and that’s how it always gets and so we did, managed to get new equipments by getting more jobs. With the help of another friend of mine we started making more plans and thinker bigger and by September shotblac Tv made it big all in the space of Two years, we became content creators and viewers showed as much support as they can. We are proud to say that shotlblac is growing to become one of nigeria’s biggest brand with a website about to be lunched this January.
This is just a summary of what it has been, there have been a lot of ups and downs, but alongside the support of clients and others we held it strong .
I must say nothing good comes easy, building a brand doesn’t take a day, same as this one because we are not even there yet but so far we have made a good stand. Failure isn’t the end of the road or the end of everything, take failure as a means of correction, find where there was a mistake, take a different approach, plan better and best of all, is to start with God.